Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Comparative advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Associative and dissociative c...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Comparative advertising
Consumer behaviour
17
Konsumentenverhalten
17
Brand image
8
Brand management
8
Markenführung
8
Markenimage
8
Viral marketing
7
Virales Marketing
7
Advertising effects
6
Werbewirkung
6
Word of mouth
4
Advertising
3
Brand
3
Experiment
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Mental disorder
3
Personality psychology
3
Persönlichkeitspsychologie
3
Psychische Krankheit
3
Social Marketing
3
Social Web
3
Social marketing
3
Social web
3
Werbung
3
Branding
2
Conflict
2
Consumer need for uniqueness
2
Corporate reputation
2
Decision-making
2
Einzelhandel
2
Emotion
2
Firmenimage
2
Identity
2
Influence
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
2
Author
All
Jewell, Robert D.
2
Barone, Michael J.
1
Saenger, Christina
1
Published in...
All
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
2
How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10009682424
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
