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The determinants and measurement of a country brand : the country brand strength index
Fetscherin, Marc - In: International marketing review 27 (2010) 4, pp. 466-479
Persistent link: https://www.econbiz.de/10008696329
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Importance of cultural and risk aspects in music piracy : a cross-national comparison among university students
Fetscherin, Marc - In: Journal of electronic commerce research : JECR 10 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10003886454
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CSR communication intensity in Chinese and Indian multinational companies
Lattemann, Christoph; Fetscherin, Marc; Alon, Ilan; Li, … - In: Corporate governance : an international review 17 (2009) 4, pp. 426-442
Persistent link: https://www.econbiz.de/10003883413