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Comparison
Arab countries
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Arabische Staaten
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Advertising effects
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Consumer behaviour
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Werbewirkung
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Cultural identity
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Kultur
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National culture
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Nationalkultur
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Printwerbung
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Social values
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Soziale Werte
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Television advertising
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Arab Spring
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Auslandsinvestition
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Kalliny, Morris
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
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The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world
Kalliny, Morris
-
2005
Persistent link: https://www.econbiz.de/10003952907
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