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The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domestic brand ownership
Neese, William T.
;
Foxx, William
;
Eppler, Dianne B.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 114-128
Persistent link: https://www.econbiz.de/10012257887
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