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Comparison
Consumer behaviour
35
Konsumentenverhalten
35
Religion
22
Arab countries
16
Arabische Staaten
16
Cultural identity
11
Kulturelle Identität
11
Advertising effects
10
Werbewirkung
10
Multinationales Unternehmen
9
Advertising
8
Arab
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Welt
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Werbung
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World
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Culture
7
Transnational corporation
7
Globalisierung
6
Social values
6
Soziale Werte
6
Globalization
5
Kultur
5
Marketing
5
Nachhaltige Entwicklung
5
National culture
5
Nationalkultur
5
Religiosity
5
Sustainable development
5
USA
5
United States
5
Auslandsinvestition
4
Environmental consciousness
4
Foreign investment
4
Marketing management
4
Marketingmanagement
4
Nachhaltiger Konsum
4
Print advertising
4
Printwerbung
4
Sustainable consumption
4
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English
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Kalliny, Morris
3
Ghanem, Salma
1
Kahle, Lynn R.
1
Kalliny, Mary
1
Kim, Chung-Hyun
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Minton, Elizabeth A.
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Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
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Journal of global marketing
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ECONIS (ZBW)
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Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
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2
The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world
Kalliny, Morris
-
2005
Persistent link: https://www.econbiz.de/10003952907
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3
The influence of cultural orientation and communication style on consumer behavior : a comparative study of the Arab world and the United States
Kalliny, Morris
;
Ghanem, Salma
;
Kalliny, Mary
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 145-160
Persistent link: https://www.econbiz.de/10010404377
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4
Religion and motives for sustainable behaviors : a cross-cultural comparison and contrast
Minton, Elizabeth A.
;
Kahle, Lynn R.
;
Kim, Chung-Hyun
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1937-1944
Persistent link: https://www.econbiz.de/10011384195
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