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The marketing of body image : a cross-cultural comparison of gender effects in the US and China
Parker, R. Stephen; Haytko, Diana L.; Hermans, Charles M. - In: Journal of business & economics research 6 (2008) 5, pp. 55-65
Persistent link: https://www.econbiz.de/10003764586
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Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.; Clark, Ronald A.; Hermans, Charles M.; … - In: Journal of international consumer marketing 30 (2018) 2, pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
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Social influence on green consumerism : country and gender comparisons between China and the United States
Clark, Ronald A.; Haytko, Diana L.; Hermans, Charles M.; … - In: Journal of international consumer marketing 31 (2019) 3, pp. 177-190
Persistent link: https://www.econbiz.de/10012200725
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Overall customer satisfaction with banking services (mobile, online, ATM, and bank teller) : comparison between the U.S. and China
Simmers, Christina S.; Rast, Rebecca; Schaefer, Allen D.; … - In: Services marketing quarterly 43 (2022) 2, pp. 226-239
Persistent link: https://www.econbiz.de/10013178036