The paper reports that, when firms follow the Pecking Order Theory, a sub-optimality with the cost components of firms' capital structure exists. The sub-optimality drives firms to follow the Trade-Off Theory to reach optimality concerning the cost components of capital structure. At higher...

Present paper is to understand the impact of OTT media service consumption on the use of the internet and comparing OTT service consumption and internet use on the lockdown period against pre-pandemic period.Quarterly secondary data from the year 2019 to 2020 are collected from the Indian...