In the general framework of globalization and internationalization, the paper focuses on the advertising strategies adopted by top companies in the luxury sector. The article reports on the preliminary data of a study to determine the importance of local culture in advertising content by...

Knowledge and technological change or innovation are key drivers of economic growth in the knowledge-based economy (KBE). Although the US economy is traditionally cited as the model, there are other technology frontier examples, such as Canada, arising from strong linkages among firms, research...