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Architecting the Business Motivation & Business Model -- Architecting the Business Capabilities -- Architecting Business Capability Realization -- Modeling and Measuring -- Guidelines for Successful Implementation.
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The impact of a firm's strategic marketing mix choices on profitability can be evaluated by understanding the impact of those choices on consumer demand for the firm's products and on the firm's costs. Additionally, a firm's strategic marketing mix choices, and its demand and costs can be...
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We study the market for new (movie) DVDs in the United States. Our demand model captures seasonality, freshness (i.e. time between theatrical and DVD release), and state dependence. We also develop a structural model of dynamic competition in which studios balance waiting for high demand weeks,...
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The impact of a firm's strategic marketing mix choices on profitability can be evaluated by understanding the impact of those choices on consumer demand for the firm's products and on the firm's costs. Additionally, a firm's strategic marketing mix choices, and its demand and costs can be...
Persistent link: https://www.econbiz.de/10014034703