Examines the traditional adversarial relationship between original equipment manufacturers and their larger corporate customers and compares it with the new partnership arrangement which is now overtaking much of manufacturing industry. Describes the advantages and disadvantages of these...

Examines marketing signals as they are used in business‐to‐business communications. Marketing signals can be implemented in a variety of organizational marketing activities including promotion, pricing, distribution and competitive reactions. Provides observations and recommendations on...

Marketing signals, whereupon marketing activities provide information beyond the activity itself, can be implemented in a variety of marketing activities including advertising, pricing, quality control, and competitive reactions. Examines marketing signals as they are used in the industrial...