This paper is a history of ideas about business strategy and how they came to be influenced by competitive thinking. Both academics and practitioners' contributions are noted. The bulk of the paper focuses on efforts in the 1970s and the 1980s to deepen the analysis of industry attractiveness...

We study the evolutionary dynamics of brand competition in a market where two firms are competing against each other. A brand's strategy at each period could be either to innovate on its own or to copy the rival or maintain the same position as before. consumers are heterogenous, they interact...