Antitrust authorities are particularly concerned with the dominant market position of tech giants such as Google, Facebook, and Amazon. These digital conglomerates are characterized by platform-based business models. However, despite their dominance, they are competing with each other to attract...

Strategic behaviour in digital markets is difficult to interpret as these industries compete via alternative business models, rather than competing via an accepted business format. Digital market strategies are also more sophisticated and dynamic along product positioning and pricing, alliance,...