Purpose – The purpose of this paper is to explore the competition antecedents and performance effects of firm product/customer scope, and the moderating role of market growth. Design/methodology/approach – The theoretical model follows the contingency perspective on strategy and draws on the...

Purpose The study draws on the resource-based view and the contingency view of strategy. The purpose of this paper is to contribute to international strategy literature by extending the current understanding of foreign subsidiary’s competitive strategy in terms of cost leadership and product...