This research studies the performance of geofencing, a practice where mobile users are targeted within a pre-defined virtual geographic boundary around an advertiser's establishment. We argue the significance of distance (i.e., the mileage from a consumer to a focal establishment) and local...

In this paper, we develop a framework to generally characterize the equilibrium trial and pricing strategies of oligopoly software market, when there exist competition, network effects (externalities), uncertainty on software functionality, network maintaining cost and compatibility issues. We...

Despite the popular emergence of peer-to-peer (P2P) lending platforms, relevant research investigating the role of these platforms on P2P markets still lags. In this paper, we present a model to study the market incentives of P2P lending platforms' optimal information-reporting strategies when...