Enz, Cathy A.; Canina, Linda - In: Advances in hospitality and leisure : volume 6, (pp. 3-25). 2010
This chapter examines the pricing, demand (occupancy), and revenue per available room (RevPAR) dynamics of European hotels for the period 2006–2007. The importance of understanding the pricing behavior of direct competitors is critical to effective strategy formulation and meaningful industry...
