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~subject:"Competition"
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Competition
India
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Consumer behaviour
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Brand management
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Sethuraman, Raj
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Fox, Edward J.
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Raju, Jagmohan Singh
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Retailing in the 21st century : current and future trends
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Foundations and trends in marketing : FTMKT
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ECONIS (ZBW)
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1
National brand and store brand price competition : who hurts whom?
Sethuraman, Raj
-
1995
Persistent link: https://www.econbiz.de/10000917641
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2
Assessing the external validity of analytical results from national brand and store brand competition models
Sethuraman, Raj
- In:
Marketing science
28
(
2009
)
4
,
pp. 759-781
Persistent link: https://www.econbiz.de/10003885065
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3
The competition between national brands and store brands : models, insights, implications, and future research directions
Sethuraman, Raj
;
Raju, Jagmohan Singh
-
2012
Persistent link: https://www.econbiz.de/10010212070
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4
Retail competition
Fox, Edward J.
;
Sethuraman, Raj
- In:
Retailing in the 21st century : current and future trends
,
(pp. 193-208)
.
2006
Persistent link: https://www.econbiz.de/10003146698
Saved in:
5
Retail competition
Fox, Edward J.
;
Sethuraman, Raj
- In:
Retailing in the 21st century : current and future trends
,
(pp. 239-254)
.
2010
Persistent link: https://www.econbiz.de/10003938748
Saved in:
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