We explore opportunities for targeted pricing for a retailer that only tracks weekly store-level aggregate sales and marketing-mix information. We show that it is possible, using these data, to recover essential features of the underlying distribution of consumer willingness to pay. Knowledge of...

In this paper, we study competitive response to a product innovation. We consider the dynamic interaction between a “Defender†(a firm with a first generation product) and an “Attacker†(a firm with a second generation product). The second generation product entry decision of...

In this paper, we study competitive response to a product innovation. We consider the dynamic interaction between a “Defender” (a firm with a first generation product) and an “Attacker” (a firm with a second generation product). The second generation product entry decision of the Defender,...