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Changes and uncertainties have compelled a dramatic change in organizational fundamentals over the last two decades. Owing to internal and external pressures, businesses have been forced to closely track their environments in order to build awareness of opportunities and obstacles in order to...
Persistent link: https://www.econbiz.de/10013229930
Changes and uncertainties have compelled a dramatic change in organizational fundamentals over the last two decades. Owing to internal and external pressures, businesses have been forced to closely track their environments in order to build awareness of opportunities and obstacles in order to...
Persistent link: https://www.econbiz.de/10013229934
The aim of this study is to investigate the role of competitive intelligence in making strategic marketing decisions at small and medium businesses in Kurdistan region of Iraq. However, the researchers used five competitive intelligence dimensions (market intelligence, competitor intelligence,...
Persistent link: https://www.econbiz.de/10013232071