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~subject:"Competitive strategy"
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Competitive strategy
Consumer behaviour
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Konsumentenverhalten
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Theorie
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Theory
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Preismanagement
10
Pricing strategy
10
Game theory
7
Internet marketing
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Online-Marketing
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Spieltheorie
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Beziehungsmarketing
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Relationship marketing
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game theory
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Advertising
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Advertising effects
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Sales promotion
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Verkaufsförderung
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Werbewirkung
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Einzelhandel
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Online retailing
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Online-Handel
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Retail trade
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USA
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United States
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Unternehmung internationale
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Vereinigte Staaten
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pricing
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Competition
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Duopol
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Duopoly
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Preis
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Preisdifferenzierung
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Price discrimination
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Rabatt
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promotions
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German
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Rao, Ram C.
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Rutenberg, David P.
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"Mehr Markt" in der Unternehmensführung : Praxisbeispiele und Konzepte
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Handbook of marketing strategy
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ECONIS (ZBW)
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Models of retail competition
Rao, Ram C.
- In:
Handbook of marketing strategy
,
(pp. 78-103)
.
2012
Persistent link: https://www.econbiz.de/10009530869
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Multinationale Herstellung als Reaktion auf marktbeeinflußende Kräfte
Rutenberg, David P.
- In:
"Mehr Markt" in der Unternehmensführung : …
,
(pp. 92-108)
.
1995
Persistent link: https://www.econbiz.de/10001316743
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