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We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an...
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This is the 2nd edition of Technological Innovation. Profiting from technological innovation requires scientific and engineering expertise, and an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology...
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Profiting from technological innovation is a key strategic challenge in technology-intensive industries. This book presents a multidisciplinary view of issues in technology commercialization and entrepreneurship.
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Introduction / Marie C. Thursby -- Appropriating the returns from innovation / Marco Ceccagnoli, Frank T. Rothaermel -- Patents and technology commercialization : issues and opportunities / Margo A. Bagley -- Beyond patents : the role of copyrights, trademarks, and trade secrets in technology...
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This chapter presents a framework for evaluating commercialization strategies available to start-up innovators operating in high-technology industries. We consider strategies ranging from head-on competition with incumbent firms to cooperation. Cooperation can manifest in a variety of alliances,...
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This chapter presents a framework for evaluating commercialization strategies available to start-up innovators operating in high-technology industries. The chapter uses a stream of research relating to three major considerations for commercialization strategies: intellectual property rights’...
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