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~subject:"Competitive strategy"
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Competitive strategy
Emerging economies
9
China
8
Schwellenländer
8
United Kingdom
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Multinationales Unternehmen
6
Transnational corporation
6
Brand management
5
Großbritannien
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Innovation
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Markenführung
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Business start-up
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Consumer behaviour
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International market entry
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Internationaler Markteintritt
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Unternehmensgründung
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emerging markets
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Designation of origin
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FDI
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Generation Y
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Herkunftsbezeichnung
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Knowledge management
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Strategic management
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Strategisches Management
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Wissensmanagement
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bottom of the pyramid
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economic growth
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gastro-experiences
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sustainable development
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Advanced economies
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Arts
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Auslandsinvestition
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Brand image
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Brands
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Communication
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Competitive advantage
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English
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Omar, Maktoba
2
Porter, Marc
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Entrepreneurship marketing : principles and practice of SME marketing
1
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ECONIS (ZBW)
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Competition and competitive advantage in SMEs
Omar, Maktoba
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 320-335)
.
2011
Persistent link: https://www.econbiz.de/10008822516
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2
Reducing risk in foreign market entry strategies : standardization versus modification
Omar, Maktoba
;
Porter, Marc
- In:
Competitiveness review : an international business …
21
(
2011
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10009305496
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