The domestic market environment is host to complex phenomena that affect, and are affected by, the actions and activities of both exporting and non‐exporting firms. In this regard, a significant degree of research attention has been devoted to overseas competitive environments and the nature...

Despite the vast proliferation of conceptual, theoretical, and empirical studies in adaptation‐selection research, debate continues to surround a key question: how do firms strategically coevolve with their environments? This paper attempts to address part of this question by drawing on...

The specific domain of market orientation has been the subject of much scrutiny this decade. Both conceptual and empirical advances have been made to establish the marketing orientation construct as central to marketing decisions, business activities and organizational culture. However, a lacuna...