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Don’t hurry, be happy! : the bright side of late product release
Harutyunyan, Mushegh; Narasimhan, Chakravarthi - In: Marketing science 43 (2024) 6, pp. 1188-1203
Persistent link: https://www.econbiz.de/10015197063
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Intraconnectivity and interconnectivity : when value creation may reduce profits
He, Tingting; Kuksov, Dmitri; Narasimhan, Chakravarthi - In: Marketing science 31 (2012) 4, pp. 567-602
Persistent link: https://www.econbiz.de/10009614329
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Free in-network pricing as an entry-deterrence strategy
He, Tingting; Kuksov, Dmitri; Narasimhan, Chakravarthi - In: Quantitative marketing and economics : QME 15 (2017) 3, pp. 279-303
Persistent link: https://www.econbiz.de/10011775053
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Persuasive advertising in a vertically differentiated competitive marketplace
Lin, Yuanfang; Narasimhan, Chakravarthi - In: Review of marketing science 18 (2020) 1, pp. 145-177
Persistent link: https://www.econbiz.de/10012298697