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The sandwich strategy : managing new products and services for value creation and value capture
Jain, Dipak - In: Kellogg on marketing, (pp. 161-181). 2010
Persistent link: https://www.econbiz.de/10008664282
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Managing new product development for strategic competitive advantage
Jain, Dipak - In: Kellogg on marketing, (pp. 130-147). 2001
Persistent link: https://www.econbiz.de/10001612979
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Nine major shifts in the new economy
Kotler, Philip; Jain, Dipak; Suvit Maesincee - In: eCRM - Electronic Customer Relationship Management : …, (pp. 15-24). 2001
Persistent link: https://www.econbiz.de/10001575434