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~subject:"Competitive strategy"
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Competitive strategy
Innovation
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Produktentwicklung
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Firm performance
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Marketing management
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Marketingmanagement
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Unternehmenserfolg
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Ahmad Husairi, Mariyani
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Atuahene-Gima, Kwaku
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DeLuca, Luigi M.
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Liu, Weiping
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Morgan, Robert E.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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ECONIS (ZBW)
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Market entry timing : the impact of complementary capabilities on strategic outcomes
Ahmad Husairi, Mariyani
;
Morgan, Robert E.
;
DeLuca, Luigi M.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 45-55
Persistent link: https://www.econbiz.de/10012581557
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Enhancing product innovation performance in a dysfunctional competitive environment : the roles of competitive strategies and market-based assets
Liu, Weiping
;
Atuahene-Gima, Kwaku
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 7-20
Persistent link: https://www.econbiz.de/10011904654
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