Foreword / Professor Hugh Wilson -- Introduction: infinite value -- Accelerating profitable growth through value-based selling -- The infinite value concept -- Challenging trends for business markets -- A faltering response -- Is value-based business a better way? -- The 7 elements of the...

FC -- Half title -- Title -- Copyright -- Dedication -- Contents -- Foreword Professor Hugh Wilson -- Introduction: Accelerating profitable growth through value-based selling -- Part One The Infinite Value concept -- 1 Challenging trends for business markets -- Ever-decreasing circles -- All the...