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Differentiation strategies in emerging markets : the case of Latin American agribusiness
Brenes, Esteban R.; Montoya, Daniel; Ciravegna, Luciano - In: Journal of business research : JBR 67 (2014) 5, pp. 847-855
Persistent link: https://www.econbiz.de/10010363277
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Pollo Campero in the USA
Brenes, Esteban R.; Chattopadyay, Amitava; Ciravegna, … - In: Management decision : MD 52 (2014) 9, pp. 1649-1679
Persistent link: https://www.econbiz.de/10010429733
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Super selectos : winning the war against multinational retail chains
Brenes, Esteban R.; Ciravegna, Luciano; Montoya, Daniel - In: Journal of business research : JBR 68 (2015) 2, pp. 216-224
Persistent link: https://www.econbiz.de/10010470382
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Constructing useful models of firms' heterogeneities in implemented strategies and performance outcomes
Brenes, Esteban R.; Ciravegna, Luciano; Woodside, Arch G. - In: Industrial marketing management : the international … 62 (2017), pp. 17-35
Persistent link: https://www.econbiz.de/10011707042
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Differentiation strategies in agribusiness : a configurational approach
Brenes, Esteban R.; Ciravegna, Luciano; Acuña, Joseph - In: Journal of business research : JBR 119 (2020), pp. 522-539
Persistent link: https://www.econbiz.de/10012417041
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Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.; Javalgi, Rajshekhar G.; Ciravegna, … - In: Journal of business research : JBR 107 (2020), pp. 25-37
Persistent link: https://www.econbiz.de/10012156665