Purpose- Attempt is made here to assess the contribution of competitiveness factors in howsmall and medium enterprises (SMEs) would access competitive advantage by focusing onindustry structure and devise a conceptual model thereof.Design/methodology/approach The enterprises from three...

Nowadays, in the goods and services market, retaining existing customers is more profitable than attracting new customers. Since latter costs more than the former, having loyal customers is now a major goal for many organizations. Also, with the development of e-businesses, creating this loyalty...