In this paper, we argue that we can reach a better understanding of the relationships between firm resources and competitive advantage by considering actions that firms take against their rivals' resources in factor markets and political markets. We outline market and firm characteristics that...

How to extend the use of value-based strategy models to situations with large quasi-rents shared among multiple actors, such as ecosystems? How to consider how players understand competition in value-based models? How to overcome some limitations of these models such as lack of uniqueness of...