Purpose – This paper, anchored in the resource‐based view of the firm, attempts to develop linkages between firm‐level resources, Porter's competitive strategy space and firm performance and explores them in the context of a new industry – the marketing technology industry....

Purpose – The purpose of this paper is to focus around the literatures of the resource‐based firm and cognitive mental models, explores the dynamic linkages between cognitive models, resources and firm performance in the context of the insurance industry. Design/methodology/approach – In a...

Purpose – The purpose of this paper is to demonstrate how to incorporate knowledge concepts into analytical models of strategy formulation and the strategic theory of the firm. Design/methodology/approach – The paper examines four different perspectives of the elusive concept of...

Purpose – The purpose of this editorial is to introduce the set of papers which comprise this issue of the journal, and to provide an interpretation of the current strategic debates about the future evolution of business school paradigms and, hence, identify possible strategic options....

Technological advancement compounds the complexity of competitor identification making it increasingly multi-front and multi-dimensional. Strategic groups are an important unit for competition analysis, typically delineated by firms’ characteristic similarities or cognitive maps. Both have...