Entrepreneurs taking advantage of air transport liberalization have searched for ways to challenge the network airlines using the low cost carrier (LCC) model cloned on Southwest Airlines. Low-cost long-haul flights (LCLH) is an extension of this model gaining increased attention around the...

This teaching case covers MTU Aero Engines, a German aerospace company. The focus is on alliances both vertical and horizontal to highlight a unique strategic position of the firm as a first tier systems supplier to the aircraft engine OEMs. The company enjoys a strong position in a web of...