Arbatani, Taher Roshandel; Norouzi, Esmaeil; Omidi, Afshin - In: International Journal of Emerging Markets 16 (2019) 1, pp. 113-130
Purpose The purpose of this paper is to analyze competitive strategies implemented by two Iranian taxi service mobile apps – Snapp and Tap30 – in different domains by using the modified version of the generic strategies proposed by Porter and focusing on the online taxi market....
