Purpose – The purpose of this paper is to introduce the relative profitability and growth matrix and to demonstrate its use as a competitive analysis tool. Design/methodology/approach – Two well‐known drivers of value are profitability and growth. After a study of 2 × 2 matrices we...

Purpose – This paper seeks to propose a definition of strategic mergers and acquisitions (M&A) that is illustrated by way of case study. It also aims to introduce the strategic concept of “nascent franchise.” Design/methodology/approach – The proposed definition is based on existing...