Purpose – The paper aims to address the following questions: “How is value created within a firm?” and “Is the distinction between competitive and corporate strategy helpful in considering the processes of value creation?” Design/methodology/approach – The paper distinguishes five...

Purpose – The purpose of this paper is to demonstrate how to incorporate knowledge concepts into analytical models of strategy formulation and the strategic theory of the firm. Design/methodology/approach – The paper examines four different perspectives of the elusive concept of...