The expansion by grocery retailers in the UK has been a subject of much speculation and continues to raise questions about the scope and format of future investment in new stores. Suggests that a more dynamic perspective of the strategies of individual retailers is central to understanding this...

Underlines that the development of a new European market for a UK company has to be strategically planned. Examines the introduction to the Dutch market of a particular northern UK beer product, suggesting that the use of strategic tools and a traditional marketing plan is essential while the...