This paper reports the findings from a postal survey investigating selected characteristics of winners of the Queen’s Award for Export, arguably the premier award for export achievement in the UK. It focuses on one part of the study, namely the extent to which standardisation or adaptation of...

Although a body of knowledge exists on the areas of both export strategy and competitiveness, empirical data have tended to relate to general industrial surveys rather than concentrating on higher‐performing firms. Existing studies have provided mixed results concerning the merits of managers...