Purpose – To contribute to improved research practices by addressing three key realities in management research, all being largely disregarded by research: complexity, context and persona (the human and social aspects of researcher behaviour). Design/methodology/approach – Based on...

Purpose – The purpose of this paper is to show that there are many sources to quality, not just the supplier; that quality is a complex concept which must be balanced against productivity and profits; that quality has to be considered within a network of relationships and contributions; and...

Purpose – The purpose of this paper is to advocate that case study research needs to renew itself and employ its full potential as an innovative theory‐generating methodology in management disciplines; and to propose that a viable strategy for such renewal is to exploit the power of case...

Purpose – The purpose of this paper is to reflect on actions and obstacles in the conceptual transition from mainstream service management (1970‐2000s) to a new approach synthesized in service‐dominant (S‐D) logic (2000s). Design/methodology/approach – The paper takes the form of a...