Nancarrow, Clive; Moskvin, Alexander; Shankar, Avi - In: Marketing Intelligence & Planning 14 (1996) 6, pp. 27-37
Discusses ways in which qualitative techniques might be incorporated in quantitative research and quantitative techniques in qualitative research ‐ a transfer of techniques. Explores the use of neuro‐linguistic programming (NLP) and projective techniques in quantitative research. Reports the...