'The digital economy has spurred a burgeoning literature in economics, marketing and strategy. Recent innovations led to the design of new markets with unparalleled data availability and targeted customization. This collection offers an outstanding reference for scholars and data-driven...

Intro -- Contents -- Acknowledgments -- Introduction / Avi Goldfarb, Shane M. Greenstein, and Catherine E. Tucker -- I - Internet Supply and Demand -- Chapter 1 - Modularity and the Evolution ofthe Internet / Timothy Simcoe -- Comment / Timothy F. Bresnahan -- Chapter 2 - What Are We Not Doing...

As the cost of storing, sharing, and analyzing data has decreased, economic activity has become increasingly digital. But while the effects of digital technology and improved digital communication have been explored in a variety of contexts, the impact on economic activity—from consumer and...