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Computerspiel
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Productive play time : the effect of practice on consumer demand for hedonic experiences
Murray, Kyle B.
;
Bellman, Steven
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 376-391
Persistent link: https://www.econbiz.de/10009295488
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The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
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