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Computerspieleindustrie
Bundling strategy
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Leistungsbündel
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Theorie
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Theory
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Customer value
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Dauerhafte Konsumgüter
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Demand
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Durable goods
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Kundenwert
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Product management
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Produktmanagement
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Pricing strategy
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Consumer behaviour
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Economic Policy
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Industrial Organization
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Network economics
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Netzwerkökonomik
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Video game industry
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mixed bundling
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two-sided markets
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video game industry
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Ball game
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Ballsport
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CAPM
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Celebrity endorsement
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Celebrity-Werbung
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Choice
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Competitive analysis
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Complementary goods
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Computerspiel
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Chao, Yong
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Derdenger, Timothy
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Mixed bundling in two-sided markets in the presence of installed base effects
Chao, Yong
;
Derdenger, Timothy
- In:
Management science : journal of the Institute for …
59
(
2013
)
8
,
pp. 1904-1926
Persistent link: https://www.econbiz.de/10009788939
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