This case extends the A case discussion to include the perspectives of a writer for an industry trade publication who is an expert in the products and product markets. Students consider an industry's product market environment and how it might influence one's thinking about a particular...

Pat Coleman, new audit partner on the Computer Peripherals account, was feeling the pressure. The company's CEO insisted that the audit be completed by the following week, but Pat wondered whether issues the audit raised, such as increases in receivables and inventories, had been sufficiently...