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Confidence
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Journal of business venturing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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A model of trust and compliance in franchise relationships
Davies, Mark A. P.
;
Lassar, Walfried
;
Manolis, Chris
; …
- In:
Journal of business venturing
26
(
2011
)
3
,
pp. 321-340
Persistent link: https://www.econbiz.de/10008934161
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2
Construal-level mind-sets and the perceived validity of marketing claims
Wright, Scott
;
Manolis, Chris
;
Brown, Drew
;
Guo, Xiaoning
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 253-261
Persistent link: https://www.econbiz.de/10009530046
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