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Computer agents as sources of trust in Internet advertising
Lee, Eun-Ju - In: Internet advertising : theory and research, (pp. 121-147). 2007
Persistent link: https://www.econbiz.de/10003530778
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Proposing and testing the contextual gender influence theory : an examination of gender influence types on trust of computer agents
Lee, Eun-Ju; Schumann, David W. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 440-450
Persistent link: https://www.econbiz.de/10003884439