Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform...

Stakeholders are often sceptical of a firm's engagement in corporate social responsibility (CSR). They may doubt whether the firm reports its engagement honestly and, even when this engagement is seen as real, they can still doubt whether the firm is driven by genuine motives or self-interest. A...