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Using chatbots in e-retailing : how to mitigate perceived risk and enhance the flow experience
Silva, Susana C.
;
De Cicco, Roberta
;
Vlačić, Božidar
; …
- In:
International journal of retail and distribution management
51
(
2023
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10013552712
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2
Partner selection in international joint ventures : a framework for the analysis of factors relevant to the selection of partners
Silva, Susana C.
;
Oliveira, Sandro Mota
- In:
The marketing review
17
(
2017
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10011820681
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3
Empirical test of the trust-performance link in an international alliances context
Silva, Susana C.
;
Bradley, Frank
;
Sousa, Carlos M. P.
- In:
International business review : the official journal of …
21
(
2012
)
2
,
pp. 293-306
Persistent link: https://www.econbiz.de/10009533440
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4
Cause-related marketing in online environment : the role of brand-cause fit, perceived value, and trust
Silva, Susana C.
;
Duarte, Paulo
;
Machado, Joana César
; …
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 135-157
Persistent link: https://www.econbiz.de/10012292817
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