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Values and trust in business relationships in former Yugoslav markets
Makovec Brenčič, Maja
;
Žabkar, Vesna
- In:
Handbook of doing business in South East Europe
,
(pp. 453-489)
.
2012
Persistent link: https://www.econbiz.de/10009426197
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The formation of consumers' warmth and competence impressions of corporate brands : the role of corporate associations
Gidaković, Petar
;
Žabkar, Vesna
- In:
European management review : EMR
19
(
2022
)
4
,
pp. 639-653
Persistent link: https://www.econbiz.de/10013472690
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