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Confidence
Consumer behaviour
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effect of information
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Aurier, Philippe
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European journal of marketing : EJM
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development
Aurier, Philippe
;
N'Goala, Gilles
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
3
,
pp. 303-325
Persistent link: https://www.econbiz.de/10003986393
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Impacts of perceived brand relationship orientation on attitudinal loyalty : an application to strong brands in the packaged good sector
Séré de Lanauze, Gilles
;
Aurier, Philippe
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1602-1627
Persistent link: https://www.econbiz.de/10009707874
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