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Typology of trust in micro-health and fitness influencers
Schultz, Carsten D. - In: Journal of consumer marketing 42 (2025) 2, pp. 223-239
Persistent link: https://www.econbiz.de/10015205261
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Consumer trust in E-Commerce : an analysis of means communicating trustworthiness from a buying transaction life cycle perspective
Schultz, Carsten D. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003460713
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How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar; Khani, Amir H.; Schultz, Carsten D.; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
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Trust in digital voice assistants : a fundamental determinant for companies' and customers' engagement in voice commerce
Schultz, Carsten D.; Paetz, Friederike - In: Marketing : ZFP ; journal of research and management 45 (2023) 2, pp. 4-21
Persistent link: https://www.econbiz.de/10014306382