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Relationship marketing in customer loyalty of commercial galleries in times of COVID-19

Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435

The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...

Persistent link: https://www.econbiz.de/10012888387

Perceived brand relationship orientation : conceptual analysis and dimensions identification

Bahia, Kamilia; Babay, Hanene - In: Journal of relationship marketing : innovations and … 22 (2023) 1, pp. 1-28

Persistent link: https://www.econbiz.de/10013549031

How attitudes translate to loyalty : an integrative model in service relationship marketing

Akhgari, Mehdi; Bruning, Edward R. - In: Journal of relationship marketing : innovations and … 23 (2024) 4, pp. 356-391

Persistent link: https://www.econbiz.de/10015190440

The role of relationship marketing and brand love among banking consumers in an emerging market context

Panduro-Ramirez, Jose Alberto; Gallegos-Reyes, Miguel Angel - In: Administrative Sciences : open access journal 14 (2024) 12, pp. 1-17

Relationship marketing is a concept that focuses not only on increasing the volume of relationship transactions, but also on improving consumer perception. Therefore, this research aimed to evaluate the influence of relationship marketing dimensions on brand love. An explanatory study was...

Persistent link: https://www.econbiz.de/10015192938

The role of consumer happiness in relationship marketing

Belanche, Daniel; Casaló, Luis V.; Guinalíu, Miguel - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 79-94

Persistent link: https://www.econbiz.de/10009774828

The consequences of consumers' use of pre-existing social relationships to make purchases

Johnson, Bryan R.; Ross, William T. - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 207-242

Persistent link: https://www.econbiz.de/10010490473

An integrative model of installed online trust in the financial services industry

Rajaobelina, Lova; Ricard, Line; Bergeron, Jasmin; … - In: Journal of financial services marketing : JFSM 19 (2014) 3, pp. 186-197

Persistent link: https://www.econbiz.de/10010497765

Perceived value, reputation, trust, and switching costs as determinants of customer retention

Milan, Gabriel Sperandio; Eberle, Luciene; Bebber, Suélen - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 109-123

Persistent link: https://www.econbiz.de/10011304645

Antecedents of store loyalty among Chinese customers

Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business 23 (2018) 2, pp. 151-165

Persistent link: https://www.econbiz.de/10011863694

Examining customer-created guilt in a service context

Pounders, Kathrynn R.; Moulard, Julie Guidry; Babin, … - In: Psychology & marketing 35 (2018) 11, pp. 830-844

Persistent link: https://www.econbiz.de/10011970112